Body Size Assignment Example | Topics and Well Written Essays - 2750 words

Body Size - Assignment Example Day 3 - Anthony is the boy next door. He's 10 years old, stands 4 feet 9 inches and weighs 150 pounds. He's a big eater of carbohydrates. I think he should lose some weight before he gets to his teens, otherwise he might be an obese adult. Day 4 - Ina Garten of the Food Network is definitely fat. She must be enjoying a lot of the food she cooks, that's why. Another cook on the same network, Giada de Laurentiis is surprisingly thin for a cook. I'd rather be like Giada than Ina. I do find myself making judgments and having negative thoughts about obese or overweight people and children. I do not want to look like them. For me, an attractive and healthy person is one who has the correct weight for his/her height and body type. I think this way I guess, because that's what looks good to me, probably because of the brainwashing of media - magazines and TV. Also, no health product is advertised using a role model who does not have the perfect body. A person gains or loses weight when energy intake does not match energy expenditure. Each physical activity requires energy and the amount of energy depends on the duration and type of activity. Energy is measured in calories and is obtained from the body stores or the food we eat (Brianmac 2008). There are three components that mak... activity, and the thermic effect of food and adding them together is the most accurate way of determining how many calories the body requires each day. The basal metabolic rate (BMR) is the rate at which the body's energy supports the ongoing metabolic work of the body's cells such as heart beat, respiration and maintaining body temperature. For adult females the BMR is determined by multiplying body weight by 10 then adding the body weight to this value. Energy expended during physical activity contributes 20-30% to the body's total energy output. One of the most reliable methods in calculating calories burned during physical activity is the Metabolic Energy (MET) Method. The thermic effect of food is the increase in energy required to digest food and is determined by taking 10% of the total calories consumed (Pierson 2005). Based on the formula, the total calories that my body requires per day is 1,979. Food Intake Analysis results show that my calorie intake is only at 1,280. This means that I am taking in less calories than I expend. The long-term effects of this deficiency on my body would be weight loss which I would welcome if I felt I needed to lose weight. However, it can also result to the development of illnesses related to deficiencies in nutrients in my diet. Since I am female and 5 feet tall, according to the Weight Chart for Women of Health Check Systems (2008), for my medium body frame, my weight should be in the range of 113 to 126 pounds. My body weight corresponds to this weight range. I believe I am within range because I maintain a balanced diet and I do daily physical activity by tending to my garden. A method that is a common standard in the medical field to better estimate level of body "fatness" is the BMI or Body Mass Index. It has a

How did Ford Motor Company Successfully Turn Around its Business Research Paper

How did Ford Motor Company Successfully Turn Around its Business During the Recent Recession - Research Paper Example In these circumstances companies have also resorted to price wars that have further eroded the profit margins of various organizations. The present study would analyze the case of Ford Motors and the business strategies that were adopted and implemented by the organization during the period of economic recession. According to a report, the recession in the year 2009 led to a decline in new registrations by about 24.8 percent in a month as compared to the same in the previous year. In addition to cars vehicles across all categories like trucks and vans also reported a dip by about 31.4 percent and 49.2 percent respectively. This has led to severe implications for car manufacturers as they started reported lower income. This led to job cuts and other cost control measures besides putting all expansion plans on a hold (IMI Research Department, â€Å"Summary†). Issues Ford Motors is US based automobile manufacturing organization, established in 1903 by Henry Ford the company is en gaged in the manufacture of cars, trucks, SUV’s and other vehicles. The company is preset across all the major markets of the world and headquartered in the USA. It stocks are listed and actively traded on the bourses of the New York Stock Exchange (Ford Motors Corporation, â€Å"Our Company†). The economic recession had a severe impact on the business prospects and profitability of the company. The effect of recession on the fortunes of the company can be analyzed from the fact that the company applied for a 9 billion bailout from the US government in the form of short term and working capital loans so as to ensure that the company was sustainable. However the company was better placed than any of its competitors as it was able to maintain grounds even without the bailout package (The New York Times, â€Å"Background†). Management Strategies The period of economic recession was among the worst periods seen by the company as it was the period that saw the lowest sales since ten years. The absence of credit facilities and price margin pressures led to considerable issues for the organization. However in spite of the issues Ford Motor Corporation was able to maintain sustainability even without a bailout package as was given out to the top competitors of the company namely General Motors, Chrysler that were on the verge of closure and bankruptcy. The company fared better than most of its competitors and also overtook Toyota Motors as the rank one automobile company in the US market in the year 2010. Behind this successful management of a stressful period lies a mix of effective strategies sided by a visionary leader and a good management that has successfully used the best financial, HR and marketing strategies to help make the company stronger even in the most turbulent periods in history (The New York Times, â€Å"Background†). One of the reasons for the successful turnaround of Ford Motors Corporation was the successful marketing s trategies being implemented by the organization. The company unveiled a product strategy that involved launching smaller cars and economic versions rather than focusing on premium products. In this regard the company chose to keep focus on the sub compact cars like Fiesta that was economical. This strategy played off during the times